Nissan Kendall needed a partner, not a product. Most businesses understand the benefits of leveraging data, consistent follow-ups, optimized messaging, etc.
... but Matador made it accessible & easy:
Relentlessly engage every lead, automatically.
Matador has broken the code on the age-old problem of getting your sales team to recognize and nurture past and present leads so that every person feels special. How? Simple.
We automate all the work.
Matador’s sales engagement workflow uses AI automation, fingerprinting and other advanced technologies to automatically place every customer into a tailored follow-up sequence with one single minded goal: Engage each person with the perfect message at the perfect time on their preferred channel and device.
We understand that delivering the right message is imperative for creating the most engaging and productive conversations. When you respond to leads using the same one-size-fits-all messaging strategy, you're failing to address each person’s individual needs and intent. This signals you’re not really paying attention and results in poor response rates. In contrast, organizations using Matador achieve an average response rate of 80%, which is 30% higher than what the industry grades as excellent. By consistently delivering relevant messages to each customer wherever they are on their buying journey, Matador will double your number of conversations.
The right time is now, not later.
When it comes to responding to a lead, speed and timing are everything, which is why customer follow-ups must never be tied to a salesperson’s availability. Matador’s conversational intelligence AI was designed to reach each customer with your tailored message at the precise instant they're ready to engage. Even when there is a break in the conversation, our system is continually striving to determine the best day, time and frequency for reconnecting with each person. As part of Matador’s automatic system for creating the most powerful engagements, we deliver our optimized messages at the time that’s perfect for each customer.
How we made complex data implementations, easy.
Every dealership has mountains of data, they can't find or leverage.
Nissan Kendall used the Matador’s probabilistic Identity Resolution feature. It collects, unifies and enriches your customer data, such as pages browsed, products of interest, days in shopping journey, level of seriousness and more. This incremental information means a better understanding of each customer’s behavior and intent. As a result, their team was empowered with more visibility, control and flexibility to formulate a better conversion strategy.
Bottom line– Kendall Nissan connected and expanded their knowledge of each customer’s buying journey, thereby allowing them to tailor and personalize their messages to that specific customer and at scale.
To learn more about how we can bring your dealership to the next level, book a demo with us here:
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