Inventory shortage at your dealership? Here's the Best Practice guide to acquire more trade-ins!

Inventory Acquisition Strategies using Matador

1. Handling incoming new leads properly:
   - response time
   - consistent approach
   - "we want to buy your car" message
2. Market to your existing customer database:
   - you have a database of XX,000 customers
   - "hey, you purchased a ___ from us around ____.  we'd love to purchase that back.
   - *link to their trade-in landing page*
3. Service drive customers:
   - every customer who comes in for service
   - pre appt message "hey lucky you we actually have our vehicle appraiser in today and you have a _____ that's a car we would love to buy back"
   - "while you're vehicle is in for service can we appraise it and let you know what we could buy it for?"
4. Exit Intent:
   - customer about to leave website
   - "wait, before you go, we're about buying cars, prices never been higher"
   - link to trade-in tool or text us for online appraisal
5. Mobile Coupon:
   *same 3-steps as above in Exit intent*
6. Facebook Ads:
   - "we want your trade" FB ads
   - integrate with Matador
   - same automated follow-up as item #1

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