5 Auto Dealer SMS Tricks to Help You Sell More Cars

Let’s break the ice: SMS marketing strategies for auto dealers can get quite complex, especially when dealing with such an ever-changing market. 

But here’s the real catch — with the right tips and tools, it’s not only quite simple, but can be one of the most powerful resources in converting leads to sales with a snap of a finger (or in this case, as quick as shooting a text).

Not to mention, with a higher open, click & response rate over email, fine tuning your customer engagement strategy with these 5 text messaging tips will allow you to optimize your sales funnel!

1. TARGET UNSOLD CUSTOMERS AND DEAD LEADS WITH ENGAGING CONTENT

When the bottom line is to convert more customers — the potential for SMS marketing for auto dealerships is huge! Given all the valuable customer data gathered by Matador, which conveniently includes contacts that did not purchase from the dealership, targeting unsold customers and reviving dead leads becomes a seamless part of your customer engagement strategy. Plus, if you’re using Matador Fingerprint, we can automatically reach out to customers via SMS the moment they're back on your website, with an engaging message to convert them into a buying customer!

2. PROFESSIONAL MEETS PERSONAL

To get less technical, leads are human. And the more personal you are with your customers, the better chance they will respond and engage.. Optimize your text messaging strategies to follow up on your initial conversation by personally reaching out to the customer after an appointment. Customers are more likely to respond and engage when a more personal connection is established, especially when addressed by their first name and followed up on a previous conversation. 

3. “I HIGHLY RECOMMEND” IS 100% RECOMMENDED

In today’s digital era, reviews are one of the most important aspects of reputational brand status, especially for the auto industry! And what better way to ask your happy customers for a thumbs-up review on Google or Facebook sent directly through a text message making it a quick and seamless way to reinforce a good online brand reputation with an authentic and timely review! Plus, by using Matador you can re-direct negative reviews to your internal staff so you can avoid the bad review and improve your customer service at the same time.

4. MISSED APPOINTMENT = MISSED OPPORTUNITY

It’s difficult to do business with a ghost — but this is where your auto dealer text messaging tools come in handy. Reaching out to your customers as soon as they miss their appointments to try to re-engage them has a much higher success in re-booking the appointment than waiting for them to do it on their own time. This customer engagement strategy is a great way for auto dealers to show value to potential customers and offer them an unmatched experience right from the minute they (don’t) walk through the door.

5. HEARTFELT SMS TO SEAL THE DEAL

Whether it's your customer’s birthday, or even better, their vehicle anniversary — nothing seals the deal of great customer service in the auto industry than a heartfelt SMS with a vibrant congratulations! 

From a friendly ‘hello, you should get your tires checked’ to a ‘please share a review of your experience using the below link’ — customer engagement strategies using text messaging is a powerful resource to keep a personal, seamless, and dynamic relationship between customers and auto dealers. Not to mention a key tool in converting leads and unsold customers!

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